With the objective of developing the capabilities of DILG Central Office Information Officers coming from the Public Affairs and Communication Service (PACS), as well as the designated DILG Regional Information Officers (RIOs) from the 17 regions, a “Seminar-Workshop on New Media for Effective Communication and Networking Among DILG Central and Regional Information Officers” was held last October 15 – 18, 2013 at Royal Hotel in Angeles City, Pampanga.
The activity further enhanced the competence of the Information Officers (IOs) and designated RIOs in communicating and advocating the Department’s programs, projects and activities (PPAs) through the use of new media using the internet, and to establish media presence being the most recent technological expansion of mass communications.
In her welcome message, Regional Director Florida M. Dijan of DILG Region III stressed the importance of information particularly in communicating the department’s PPAs down to the line. Resource speakers in the seminar-workshop were Ms. Theresa Gozum and Mr. Alex Villafania who discussed topics such as Digital Landscape 101; New Media Campaign and Analytics; Writing for the Web; and Setting-up and Management of Social Media.
There were also workshops on the following: Media Campaign and Strategy with “Media plan utilizing new media campaign in alignment with the ATL (Above the Line or Traditional) initiatives as the Output; Content Management (Photo and Video Stories) with Social Media Accounts and Article on the Social Media Account as the Output; Infographics (What, Why, How to and Tools) with Infographics as the Output; and Audio-Visual Presentation (AVP) Editing with a 1-minute AVP Draft as the Output.
Aside from the discussions and presentations, the participants were also briefed on DILG Priority Thrusts and Directions for 2014 by Director Frank Cruz of the DILG Planning Service, who gave a bird’s eye view of the 2014 Annual Operations Plan and Budget (AOPB) in his presentation. This was followed by an orientation on the functions of the PACS which used to be the Office of Public Affairs (OPA) prior to the rationalization on the DILG Central Office. The roles of the RIOs as part of the information and communication team of the Department were also discussed by PACS. (DILG IV-A CALABARZON)