The DILG-Cordillera Administrative Region (CAR) and an official from the Presidential Communications Operations Office (PCOO) urged information officers (IOs) and focal persons to continue providing a strong, comprehensive, and unified communication structure to combat disinformation especially in times of health crisis.
Speaking before more than 100 participants during the two-day Strategic Communications Webinar Cum Capability Workshop conducted in the region, PCOO Assistant Secretary Marie Rafael said that IOs and focal persons of the government are given the critical roles to foster truthful information to better inform the people, especially amid the pandemic.
“When communicating in times of pandemic, we, as public servants, must speak out, take responsibility, and humanize the government's efforts so that the public will understand that what we do is beneficial to them,” said Rafael.
She also underscored that the failure of IOs and focal persons to explain the current situation may lead to public panic, noting that communicators should sustain government efforts in providing relevant and accurate information to the general public.
Meanwhile, DILG Assistant Regional Director Araceli San Jose said that IOs serve as the link between the government and the people through information dissemination activities.
“IOs help restore people’s trust in government, combat fake news, and prevent misleading information by coming up with communications strategies during crises,” said San Jose.
Among the topics covered are news and feature writing, establishing media presence, laws, and regulations in the use of social media, infographics, and social media management.